How to Publish Your App

In this article we’ll give you an overview of everything you need to do to get your app published in the Apple and Google app stores.
How to Publish Your App
You’ve built your app and are now ready to publish it. But what do you need to do in order to get your app published now that you’re done building it? Well, that’s what this article is for! You can think of this as a checklist of sorts that you can follow to make sure you get everything done so that our team can submit your app to the Apple and Google app stores.

Enroll In The Apple Developer Program
The first step in getting your app live in the Apple App Store is to enroll in their developer program. Apple requires all apps to be housed in their own dedicated developer account, and the enrollment fee is an annual charge of $99.
If you need help with how to enroll in Apple’s developer program, we encourage you to check out our article which takes you through the process step-by-step, which you can find here.
One thing to keep in mind when enrolling in Apple’s program is which developer account type you’re enrolling as. There are two account types, Individual and Company/Organization. Here’s a breakdown of the two types:
An individual account only allows for a single primary login to be created to the iOS Developer Account. Also, the developer name that will be made public (on the App Store) will be your First and Last name. Sign up for an individual account only if your app is branded to you as an individual.
A company/organization account allows for multiple user logins to be created and managed with varying permissions capabilities for each login. The developer name that will be made public will be your company or organization’s name.
Enrolling in the correct account, or entity type, is vitally important to getting your app submitted and approved by Apple. If you’re not sure which account type to enroll as, it boils down to who your app’s content is for, and the name that your app is branded under. 
Using Tony Stark of the Avengers as an example, let’s say he built an app about himself called “Tony Stark’s App”. Not as creative as his Iron Man suits, but it does the job, and everything in that app is related to him as an individual person. Then he can enroll as an individual as the app is branded to Tony Stark.
  But let’s say he made an app for his company Stark Enterprises, or a charitable organization that he runs. He’d have to enroll as a Company/Organization under that company or organization’s name for that app since it’s created specifically for his company or organization.
If you are a non-profit organization, a government institution, or educational institution, there is a chance that you can waive the enrollment fee. You will need to enroll as a Company/Organization, and will need to follow the steps laid out by Apple.

IMPORTANT: If you are building an app for your company that’s strictly for internal-use only then you will need to enroll in an Apple Enterprise developer account instead. The annual fee is $299 instead, and you will need to be on our Enterprise level plan in order to publish your app. The Apple Enterprise developer program is strictly for internal-use apps only. If you need help with how to enroll in the Apple Enterprise program, we have an article that goes through the entire process
Keep In Mind That The App Submission and Review Process Take Time
When you send your app off to our publishing team it typically takes them a business day or two in order to compile the necessary files and get your app ready to submit to Apple and Google. Once the app has been submitted it goes through Apple and Google’s review processes.
Google typically takes 3-5 business days to review an app while Apple can take anywhere from a couple of business days to a couple of weeks depending on their current workload of app submissions.
Keep these timeframes in mind when you submit your app, especially if you need your app live by a certain date. We do our best to get the app sent off to Apple and Google as quickly as possible, but once the app has been submitted, it’s in Apple and Google’s hands.

Keep A Lookout For Emails From Apple And Google
Once your app has been submitted, Apple will send you periodic updates on the app’s submission to the email address that you used to sign up for the Apple account with. This can be a message letting you know that it’s currently in review, ready for sale, or that the app has been rejected. While we strive to make sure that your app is as rejection-proof as possible, rejections do happen from time to time. Because of this we recommend that you keep an eye out for any messages from Apple regarding your app. If you do end up with a rejection, please forward Apple’s full rejection message to us where we’re more than happy to help you resolve that rejection.

Similarly if for some reason Google rejects your app, you’ll also be notified at the email address that you used to enroll in the Google developer program with. We will also notify you at this email address once your app has been approved by Google.
Congratulations! You now know the process and what’s required in order to get your app published! We hope this article has been helpful as you get your app ready to go live.